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The majority of franchisors don’t help franchisees obtain the necessary funds to start up or build up existing enterprises. COWORK Entrepreneurs will be among those who help franchisees — perhaps the first through socially responsible investment (SRI).
SRI, also known as sustainable, socially conscious, “green” or ethical investing, is a mutual funds strategy that considers financial return as well as social and environmental good.
One member of our leadership team will be a seasoned investment expert with experience and connections in SRI. He or she will act as a connector between COWORK Entrepreneurs, SRI investors and COWORK Entrepreneurs franchisees.
This strategy, like others in our bucket, will avoid a direct battle with Wall Street and use its power instead to serve our interests as well as like-minded investors in the stock market.