People say objectives are just a subset of goals, but I think what makes them different is that goals are rough around the edges and objectives put more meat on the bones. Goals are intentions and objectives are serious promises.
Also keep in mind that our goals and objectives are personal, not corporate, and we are at startup or restarting, not in an advanced phase. And, although we are thinking big, we will be starting small as indie capitalists and indie entrepreneurs. And so the matters of scale and scaling up need to be always in our thinking.
Are You Ready?
As a starter upper, you need to be sure you’ve reached a point in your life when your ready and able to go it on your own. Entrepreneurship ain’t easy. And when I ask “Are you able?”, I mean are you sure you’ve got the stuff, and that includes bandwidth and willpower. If not, then your goals and objectives may be to team up with another entrepreneur who is ready to lead the way.
Perhaps I digress, but it’s also a good time to think about your future market. Certainly you should be choosing an endeavor that you’re passionate about and good at. But that alone often turns out to be a mistake. The market may not be ready for you.
Right now I want you to stop thinking about yourself and start thinking about your market! If you build it, they will come only if it appeals to them, not you.
You may think you know your market because you’ve been working in it. That’s no doubt helpful. But until now you’ve seen that market from the outside in, from the point of view of wage earner, not an indie capitalist with the responsibility of ownership in your hands.
Do Your Research
In the past, startup entrepreneurs had no other choice but to launch their projects in various stages of blindness. Some were lucky enough to have a mentor. Most started off on faith alone.
There is no reason for that to happen to you in the age of the Internet. I’ve built this course around my 60 years of personal experience and knowledge gained, but it would not have been enough without my amazing access to the wealth of information and knowledge available for free through Google and YouTube and the social networks. You don’t necessarily need to hire an expert to be your guide. But, even then, a mentor would be helpful. I know, I have the best!
While you continue thinking strategically here at NME, pair what you learn here with your constant research regarding your specific field or profession and its market.
Successful Solopreneurs Don’t Do It Alone
It’s okay to be an independent contractor, but successful solopreneurs don’t go through startup alone. Even though they’re solo. If you can’t afford a team, anticipate hiring help in business services such as accounting and marketing. Look to your local Small Business Development Center (SBDC) for input as I have. And reach out to your family and friends as cheerleaders and volunteers.
The colleagues who help you now may become the indie capitalists who join COWORK Entrepreneurs. Make no promises, but let them know of the prospects to include COWORK Entrepreneurs if you’re inclined. You are starting small, but you are thinking big. Others may want to follow you.
The NME Culture Will Be Your Magnet
And remember, your project is more than just becoming an entrepreneur.
People don’t care that you’re in it for the money. The businesses that attract the most attention and respect are those with a purpose, a great idea, grand goals and objectives that matter to them. You don’t believe me?
Look it up.
You are embracing a new concept of entrepreneurship that follows my socially responsible, self-managed, profit-sharing business model. You may not be sharing profits with colleagues yet, but every dollar you earn stays in the community and circulates again and again for the benefit of the community and the economy. That’s sharing too! And people will be grateful.
You are a story! And stories are the best advertising. And they attract followers. And followers can eventually become part of your team.
I encourage you to think of all these things as you move on through goals and objectives and the remainder of the course.
I’ve thought of them as I’ve developed my own strategic plan. I share my plan with you only as a model. Your plan may not be as grand or as complex. But a good plan is the same regardless of size or purpose.
COWORK Entrepreneurs Goals and Objectives
- Change the way capitalism works.
- Change the way workers work.
- Change the way compensation works.
- Change the way management works.
- Build a disruptive and innovative business model.
- Trademark it and franchise it.
- Develop an online course to educate and promote it.
- Organize a network of socially responsible companies to transform the concept into practice.
- Redirect the attention of economic analysts, policy-makers and media from Wall Street to Main Street.
- Help many become acclaimed leaders of economic change.
Develop Your Own Objectives
I hope you have already developed your goals. You can go back to goals as you work on objectives. Again, your goals and objectives will be different than mine.
But I do hope you will incorporate some of the spirit of COWORK Entrepreneurs/NME objectives in your own plan in ways that fit your goals and objectives.
Please move on to the next essay