Intro: Strategic Planning

Tweets

I don’t mean to use “illiterate” as a social slur but rather a kick in the butt if you are intending to rise from bottom feeder . . . without communication skills.


We’re not here to make decisions or develop a final strategic plan. We’re in the ready room to brainstorm.


Just as I am nearing an ultimate goal of creating the Company of Ones, I am asking you to start thinking as a single company of one.


I’m using the Company of Ones strategic planning process as a model to make the planning exercise more interesting and meaningful since the Company is eventually all about you.


Financial, intellectual and human capital receive equal weight.


. . . use NME Facebook to share and follow the progress of strategic thinking with your fellow students. Ideas bloom best when they are in the same garden.


Not an enrolled student? It’s free. Do it now for access to the professor and the NME Facebook network.

Brainstorm First; Plan Later

Foreword: Now that we’ve discussed personal strategic thinking, it’s time to do it.

Up until now I’ve been doing all the communicating — the sending at least — and you’ve been doing all the receiving. Well, that’s about to change! Now, your job is to do some heavy thinking and to document those thoughts.

I am painfully aware that some workers don’t have formal communication skills or experience. The younger generations are all thumbs when it comes to texting or tweeting a few words on their electronic devices. Even an email is too much! Many students actually graduate from high school — even college — functionally illiterate.

I don’t mean to use “illiterate” as a social slur but rather a kick in the butt if you are intending to graduate from bottom feeder to a fair share of wealth without communication skills.

Getting them . . . or activating them . . . is urgent and it is now.

Up until now I’ve been doing all the communicating — the sending at least — and you’ve been doing all the receiving. Well, that’s about to change! Now, your job is to do some heavy thinking and to document those thoughts.

I am painfully aware that some workers don’t have formal communication skills or experience. The younger generations are all thumbs when it comes to texting or tweeting a few words on their electronic devices. Even an email is too much! Many students actually graduate from high school — even college — functionally illiterate.

I don’t mean to use “illiterate” as a social slur but rather a kick in the butt if you are intending to graduate from fixed income to a fair share of wealth without communication skills.

Getting them . . . or activating them . . . is urgent and it is now.

If you don’t have a computer with Microsoft Word in it then, for the time being, you will have to get help from someone who does. At the conclusion of this course I will ask you to send me your personal strategic plan as a PDF generated from the Word file. That plan will be an outcome of all this strategic thinking we are about to document.

Temporarily you can make copious notes on a note pad and have them transcribed. In the long run, you will find that the lack of computer-based writing skills will be a serious handicap to you and your business.

There are ways around the lack of writing skills, but the best way is through it! Writing is not something you can delegate if you are going to be the spiritual leader. Certainly not if you are going to be a solopreneur! It is a personal creative process that you have to generate and own.

Improving your writing skills should be high on your to do list. You’ll find it later in the Green Zone.


Toward Your StratPlan©

Let’s pretend that we are on a planning retreat. We’re in the ready room. We’re not here to make decisions or develop a final strategic plan. We’re here to have a few drinks and brainstorm.

There’s a lot of “we” there. That’s because my intention is for us to do our thinking and developing together. We’re on the same path.

  • After all, your StratPlan will be all about you.
  • Your plan will follow the Company of Ones StratPlan as a guide.

Just as I’m working on a plan for the Company of Ones, I am asking you to start thinking even more about yourself as an independent worker, an indie capitalist or, best of all, a company of one.

Imagination and Strategy

I’ve previously said if you’re in your employer’s strategic plan at all, it is only in regard to costs and how to cut them. In your personal strategic plan, you will be the main asset — the human capital. Make “human capital” the key words in your thinking. In this plan, you’re not a liability. You are the major asset!

In our plans, financial, intellectual and human capital will receive equal weight. You may not be as “undercapitalized” as you might think!

Strategic planning isn’t just for giant corporations or people like me who just think big. Personal strategic planning is where dreams lead to reality; it can work for all of us, regardless of the size of the dream. We all begin at the grassroots.

Without a plan, you are likely to fail. With a plan, you are likely to succeed.

The Power of Imagination

Back when I developed the Company of Ones’ homepage, I chose the four rotating images from stock photos for a reason.

These characters are nameless, of course.

But I imagined the woman with WTF on her face as a condo manager who, along with her co-workers, had just been replaced by a staffing agency. I chose the one with the surprise on his  face as represent discovery.

I imagined the older gentleman as a software developer who began at the front end of technology and saw all his ideas make the rich richer . . . but not him.

And I imagined the young couple in the third photo as a short-order cook and a waitress who were stuck in jobs with no way to advance their futures except by working harder and longer.

And I imagined you!

I imagined helping you by using my experience, knowledge, skills and talents to give you the opportunity to change your picture. To think differently, dream and plan for a more satisfying career and a better life.

I’m thinking the best way to proceed is for us to use my own personal SWOT analysis and my Companies of Ones strategic planning process as a model. It should make your planning exercise more interesting and meaningful since, in the long run, the Companies of Ones plan may be all about you.

Make Time

I strongly suggest you make time to do your homework. When you have a question and don’t know the answer, Google it. I’ve said before — your future is too important to be casual about. Schedule time for deep thinking and wise planning! Better yet, do as I do . . . go to bed and wake up with it in your head!

To begin, I want you to create a single document and title it “Stage One, Think: My Personal Strategic Plan.” Date the document and add your name. If you’ve thought up a company name for your dream, add that too!

Next I’m going to share with you the content of my Stage One process which includes the NME course and the subsequent development of my own enterprise, the Company of Ones which will be a franchising entrepreneurship that issues licenses to businesses using the Company’s business model, brand and logo.

As I imagine it, the Company of Ones will also offer assistance in organizing, training, merchandising, marketing and managing a Company of Ones  of your own. The Company of Ones’ organizational structure features a socially responsible, self-managed, profit sharing model using a flat Venn diagram instead of the top-down line chart. Everyone will own their own work and be their own boss.

Timeline

In my StratPlan thinking, I’m going to use three separate time zones for both NME and the Company of Ones:

  • Pre-launch (development)
  • Mid-term (startup)
  • Long-term (up and onward)

Topics

I will guide you through seven major topics:

  • SWOT Analysis
  • Values
  • Vision
  • Mission
  • Goals
  • Objectives
  • Strategies

We will leave a eighth topic for the Green Zone:

  • Tactics

Keywords

Keep the following key words handy:

  • Market
  • Capital
  • Indie capitalism
  • Profit
  • Sharing
  • Social Responsibility

We want to think about three or more kinds of capital:

  • Financial
  • Intellectual
  • Human

Some of those words rarely get used in most corporate strategic plans, such as social responsibility or sharing. And if the terms intellectual capital or human capital are used at all, they usually aren’t given the same value or importance as financial capital.

In our plans, financial, intellectual and human capital will carry the same weight. We’ll consider even more kinds of capital. You may find you’re not nearly as “undercapitalized” as you think!

Because of who we are and what we are intending to accomplish, intellectual capital and human capital should be threads running through everything you think about. Use them wherever they fit in context. We’re developing a new mindset! Even as we think.

Special Notice to Students

I wish I could be a personal coach to every one of my students, but it is physically impossible. The next best thing is for me to be available through the NotMyEconomics Facebook group which is open to enrolled students only.

There I can respond to your questions and comments in the group setting and your fellow students can share their thoughts with you as well. I’ve always believed that the professor isn’t the only one who brings knowledge to the classroom. Students bring a wealth of knowledge. Knowledge sharing in the classroom is as valuable as the professor’s lectures. During the discussions, the professor can become guide and wise counsel on topics generated by the students themselves. That includes you!

When threads develop in the NME Facebook group, I will write articles about them in the NME Blog.

Let’s Get Started

You will find the seven StratPlan topics as subheads under Intro: NME StratPlan© in the Class Index.

Please share.

Please move on to the first subhead:
SWOT Analysis

Resources

Not My EconomicsIntro: Strategic Planning